The top 10 ethnic wear brands in India 2026 operate in one of retail’s trickiest categories. Wedding clothes are bought for one specific date, often in a single season, and a brand can’t easily discount unsold stock without damaging its image. Yet Vedant Fashions, maker of Manyavar and Mohey, keeps gross margins at about 65.7%, among the highest in Indian apparel.

That puzzle sits at the heart of Indian ethnic wear in 2026. Wedding specialists are building customer databases and content shows, big groups are backing designer partnerships, and everyday kurta brands compete on fabric and fit. Here’s who leads, occasion by occasion.

Ethnic Wear in India: 2026 Snapshot

Why Wedding Wear Is a Hard Business

• One-date demand: buyers need an outfit for a specific ceremony, so stock has to be right before the season, not after it.
• Discounting hurts: marking down leftover sherwanis and lehengas can weaken a premium image, so brands plan inventory carefully.
• Data now drives stock: Vedant uses automated replenishment that tracks demand by pin code.
• Content sells too: Vedant launched The Manyavar Shaadi Show, a YouTube series hosted by Karan Johar, and a campaign with Rashmika Mandanna and Vijay Deverakonda drew over 700 million views.

Wedding and Celebration Wear

1. Manyavar (Vedant Fashions)

Manyavar is India’s best-known brand for men’s wedding and festive wear, covering kurtas, bandhgalas, Indo-Westerns and sherwanis. In FY26, Vedant’s total retail sales crossed ₹2,000 crore, up 6.1%, and its cash conversion improved sharply to 98%. Manyavar also sells abroad through stores in the US, UAE, Canada, the UK and Australia.

• Price: not verified
• Best for: grooms, wedding families and festive kurtas

2. Mohey (Vedant Fashions)

Mohey is Manyavar’s sister brand for women’s bridal and celebration wear, often sold in shared stores so couples and families can shop together. Its “Rang Do” campaign introduced new wedding collections in FY26.

• Price: not verified
• Best for: bridal lehengas and wedding-function outfits

3. Twamev (Vedant Fashions)

Twamev is Vedant’s premium menswear label, aimed at grooms who want designer-level work without couture prices. Vedant opened a 9,000 sq ft flagship Twamev store in FY26.

• Price: not verified; positioned above Manyavar
• Best for: premium sherwanis and groom’s outfits

4. Tasva (ABFRL and Tarun Tahiliani)

Tasva is Aditya Birla Fashion & Retail’s menswear wedding label, designed with couturier Tarun Tahiliani. ABFRL raised its stake in Tahiliani’s business from 33.5% to 51% in 2024, deepening its bet on designer-led ethnic wear.

• Price: not verified
• Best for: designer-inspired wedding menswear at accessible prices

5. Sabyasachi

Sabyasachi is the most sought-after name in Indian bridal fashion. ABFRL owns 51% of the label, bought for ₹398 crore in 2021, and designer Sabyasachi Mukherjee remains its creative force.

• Price: not verified; luxury bridal couture
• Best for: once-in-a-lifetime bridal outfits

Festive Favourites

6. Soch

Soch specialises in festive suits, sarees and embroidered sets, with more than 175 stores across 68 cities. It’s a go-to for wedding-guest and festival outfits that look premium at mid-range prices.

• Typical prices: silk-blend sets roughly ₹1,999–₹3,999 (retail guide range)
• Best for: Diwali, Eid and wedding-guest wear

7. Biba

Biba has been making women’s ethnic wear since 1988 and remains a trusted name for festive and everyday suit sets. It is expanding Rangriti, its value brand, for budget-conscious buyers.

• Typical prices: kurtas roughly ₹999–₹4,999 (retail guide range)
• Best for: festive suit sets and reliable everyday kurtas

Everyday and Craft-Led

8. FabIndia

FabIndia remains India’s leading craft-first ethnic brand, built on handloom, block prints and natural fabrics. It reported about ₹1,309.5 crore in FY25 revenue and runs 357 stores, with plans to add 40–50 a year.

• Price: not verified
• Best for: handloom kurtas and everyday cotton ethnic wear for men and women

9. W (ABFRL)

W, launched in 2001, introduced mix-and-match ethnic wear to Indian women and remains a favourite for office kurtas. It sits within ABFRL alongside Aurelia and Wishful.

• Typical prices: roughly ₹1,200–₹5,999 (retail guide range)
• Best for: smart ethnic office wear

10. Jaypore (ABFRL)

Jaypore is ABFRL’s craft-led label, selling handcrafted clothing, jewellery and décor inspired by regional Indian techniques. It’s a natural choice if you want artisanal pieces from a brand with national reach.

• Price: not verified
• Best for: artisan-made ethnic wear and accessories

Also worth knowing: Diwas and Mebaz (both Vedant Fashions), Aurelia for everyday kurtas, and Libas for trend-led, budget-friendly sets.

Ethnic Wear Brands by Occasion

Ranges come from 2026 retail comparison guides and cover typical full-price items.

An Ethnic Wear Shopping Calendar

• Buy wedding outfits early: book fittings and alterations six to eight weeks before the event, especially in peak wedding months.
• Shop festive wear before the rush: new collections usually arrive a few weeks before major festivals like Diwali, Durga Puja, Eid and Onam.
• Use end-of-season sales for staples: everyday kurtas and basic sets see the deepest discounts.
• Rent for one-off looks: for heavy lehengas or sherwanis you’ll wear only once, renting can cost a fraction of buying.

Ethnic Wear Questions, Answered

Q1. Which is the best ethnic wear brand in India?

A. Manyavar and Mohey lead in wedding and celebration wear, Soch and Biba in festive wear, W in office ethnic, and FabIndia in handloom and craft-led everyday clothing.

Q2. Who owns Manyavar?

A. Manyavar is owned by Kolkata-based Vedant Fashions, which also owns Mohey, Twamev, Diwas and Mebaz. It runs 669 stores in India and 17 abroad.

Q3. Which brand is best for grooms?

A. Manyavar is the most popular choice, with Twamev and Tasva for more premium designer looks. Sabyasachi suits grooms seeking luxury couture.